The Distribution Layer

The Distribution Layer

Behind the traction, real growth playbooks from real companies.

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Featured Posts

Why Gamma, Mistral & VEED Keep Winning Attention?

Why Gamma, Mistral & VEED Keep Winning Attention?

TL;DR: Founders have three paths. Gamma built loops where users did the marketing, Mistral led with proof, and VEED stacked micro-launches. Different playbooks, same outcome: distribution by design.

Varnan Labs
Varnan Labs
3 cold outreach plays that still work in 2025

3 cold outreach plays that still work in 2025

TL;DR: Inside subject line tweaks that triple replies, the tools we use to source leads, and a teardown prompt to learn from startups who scaled on outbound.

Varnan Labs
Varnan Labs
3 cold outreach plays that still work in 2025

3 cold outreach plays that still work in 2025

TL;DR: Inside subject line tweaks that triple replies, the tools we use to source leads, and a teardown prompt to learn from startups who scaled on outbound.

Varnan Labs
Varnan Labs
Why Gamma, Mistral & VEED Keep Winning Attention?

Why Gamma, Mistral & VEED Keep Winning Attention?

TL;DR: Founders have three paths. Gamma built loops where users did the marketing, Mistral led with proof, and VEED stacked micro-launches. Different playbooks, same outcome: distribution by design.

Varnan Labs
Varnan Labs
5 Easy Shortcuts to Build an AI Agent!

5 Easy Shortcuts to Build an AI Agent!

3 high-impact tactics, tools, and plays to launch smarter this week. Inside: How to actually launch an AI agent this week without wasting months, which path makes sense for you, and the exact play to test today.

Varnan Labs
Varnan Labs
What InVideo, Sarvam, & Zoho Built While Others Chased Ads

What InVideo, Sarvam, & Zoho Built While Others Chased Ads

TLDR; We break down how InVideo AI scaled from near-collapse to $70M ARR, how Sarvam AI became India’s sovereign AI flagbearer, and how Zoho built a global SaaS empire without ad spend extracting the exact GTM tricks you can copy today.

Varnan Labs
Varnan Labs
The AI Citation Game Is Rigged (in Your Favor)

The AI Citation Game Is Rigged (in Your Favor)

TL;DR: Quora, Reddit, Grok chats, and an AI-friendly SEO tune-up can put your startup in AI answers. Even if you’re invisible in Google.

Varnan Labs
Varnan Labs
The AI Creator Stack That’s Quietly Replacing Entire Studios.

The AI Creator Stack That’s Quietly Replacing Entire Studios.

TL;DR: Midjourney turned Discord into a stage, Suno made memes into music, and ElevenLabs paid users to grow for them.The playbook? Build products that perform themselves.

Varnan Labs
Varnan Labs
How Founders Are Quietly Using Reddit to Win?

How Founders Are Quietly Using Reddit to Win?

Not just for launches. Use Reddit to test ideas, build trust, find users and turn every post into content, proof, and traction.

Varnan Labs
Varnan Labs
What Bolt.new, Firecrawl, and Supabase Knew That You Don’t

What Bolt.new, Firecrawl, and Supabase Knew That You Don’t

TL;DR: Bolt.new hit 1M+ sessions from a single URL.Firecrawl scaled to $21K MRR without ads.Supabase turned memes into 100K+ stars.They didn’t market harder, They built smarter. You can too.

Varnan Labs
Varnan Labs
Why Haven’t You Hit $1K MRR Yet?

Why Haven’t You Hit $1K MRR Yet?

3 zero-budget growth plays, founders are using right now, plus a prompt that turns screenshots into production ready n8n workflows.

Varnan Labs
Varnan Labs
The Secret Growth Plays from Perplexity, Canva, & Duolingo

The Secret Growth Plays from Perplexity, Canva, & Duolingo

TL;DR: This isn’t your usual case study drop. Perplexity’s edge? User-generated research. Canva’s moat? Templates at scale. Duolingo? Viral UX and unapologetic branding. Here’s the framework behind their breakout growth.

Varnan Labs
Varnan Labs
Want AI Traffic? Here's the Exact Stack We'd Use Today

Want AI Traffic? Here's the Exact Stack We'd Use Today

3 high-impact tactics, tools, and plays to launch smarter this week. The stack we’re using, the play we’d run today, and the prompt that pulls secrets from startups.

Varnan Labs
Varnan Labs
How Cluely, Cursor, and Lovable.dev Engineered Developer-Led Growth

How Cluely, Cursor, and Lovable.dev Engineered Developer-Led Growth

TL;DR:Today we are talking about three dev-first startups that didn’t just grow, they built distribution machines. Cluely mastered the distribution game. Cursor cracked short-form virality. Lovable.dev turned product trust into momentum. Here's exactly how they did it with numbers.

Varnan Labs
Varnan Labs