What Bolt.new, Firecrawl, and Supabase Knew That You Don’t

TL;DR: Bolt.new hit 1M+ sessions from a single URL.Firecrawl scaled to $21K MRR without ads.Supabase turned memes into 100K+ stars.They didn’t market harder, They built smarter. You can too.

Turn a prompt into a full-stack deployed app in under 60 seconds
  1. 1 domain. 1 tweet. 1M+ clicks
    The .new domain was the product. It turned the URL into a call-to-action.

    Within 48 hours, devs flooded Twitter with “try this” links. Over 1M+ URL visits in the first week.

  2. 0-logins → 62% share rate on first try
    No onboarding friction. No account wall. Users saw their app live in seconds. Internal analytics showed 62% of first-time users shared or bookmarked the result.

  3. Piggybacked on Netlify + Supabase = 3x credibility
    By integrating into existing platforms, Bolt hijacked trust and got featured in Netlify and Supabase ecosystems. That alone drove 3x more qualified traffic vs launching standalone.

  4. Live bugs became growth triggers

    Debugging sessions turned into content. One bug thread on Reddit hit 9.6K upvotes. Users didn’t bounce, they engaged.

Takeaway:
Growth starts with engineering. Every time someone uses your product, they should create visibility clicks, shares, or reactions, without you lifting a finger..

2. Firecrawl

AI-powered web scraping that turns any URL into structured data with one prompt.
  1. $0 ad spend → $21K MRR in 6 months
    Founder bootstrapped with zero marketing budget.

    Stealth dropped real-use demos into Reddit and Discord, then let the dev community distribute.100% inbound. 21K MRR in under 180 days.

  2. Show receipts, not roadmaps
    Stripe dashboards. Latency logs. Uptime stats.

    One Hacker News post showing real graphs pulled 53.4K views and 1.2K signups in a weekend.

  3. 1 demo → 5 content assets
    Every live code demo became:

    • 1 LinkedIn post

    • 1 X thread

    • 1 YouTube short

    • 1 playground

    • 1 product page

    This multiplied reach and created 10K+ monthly impressions per build.

  4. Outages = brand trust

    Each failure was posted publicly. Instead of churn, it drove trust.

    Feedback forums became case studies.

Takeaway:
Your “flaws” are entry points. When users trust the person behind the product, they’ll stay through bugs, waitlists, and pivots.

3. Supabase

Helps you build apps faster by handling the backend for you.

  1. 40% of their top tweets were memes
    Supabase has 160K+ Twitter followers.

    Internal data showed memes consistently outperformed feature posts by 2.7x retweets and 3.4x click-through.

  2. Launch Weeks = 4x signups
    Each quarter, Supabase runs coordinated “Launch Weeks” with 5 new updates, 1 keynote, and 10+ social posts. It drives 4x spike in signups and GitHub stars. Q1 Launch Week alone hit 12.3K new users.

  3. Free users → 80% of enterprise deals
    Most paid customers began as solo devs building projects.

    Their bottom-up motion created 80% of Supabase's top enterprise inbounds with zero cold outreach.

  4. GitHub issues became the roadmap

    Users suggest, argue, and celebrate inside public repos.

    Each feature request becomes a social thread.

    This looped into 8,900+ contributors and 45% faster dev cycles.

Takeaway:
When your users participate in product direction, they don’t just build they recruit. And when your marketing looks like memes, devs don’t scroll past.